In the summer of 2024, Blue Revolver was tasked with concepting and designing
Inspired by the euphoria of running and nightlife, Blue Revolver was tasked by Nike’s Global Brand Team with designing a modern Women’s Race Series that embodies a visceral feeling of excitement, freedom, and sensory overload. By studying the motifs, lighting, geometries, and and culture of rave culture, a visual toolkit was crafted to be deployed in cities around the world. The scope included an “Expotique” with a range of programming, Stage designs, retail pedestals, and components of the race including Mile Markers, Spike Moments, and the Start + Finish line.
Freelance Senior Designer for Blue Revolver, Summer 2024
For the launch of the Lebron XXI at Nike’s House of Innovation in NYC, a series of flowing illuminated cables radiate from a full scale Lebron mannequin throughout the store, separating the space into programmatic zones and turning down in the form of a crown for King James. The cabling language is derived from the laces that run throughout the shoe, a large scale abstraction of the product’s key innovation.
Footwear innovation vitrines flanking Lebron and “Behind The Design” panels adjacent to the footwear wall call attention to key product benefits of the shoe: airbag propulsion, comfort, inner cable containment, and sole traction.
Lebron is an athlete who can do it all on the court – shoot, pass, defend. A trial experience was designed and developed with Uncanny Valley Studio to allow customers try on a pair of Lebron XXI’s and test out their range of skills in front of a large scale interactive screen.
Brand Experience, Lead Designer, Nike House of Innovation NYC, Holiday 2023
Design Team: Blair Cooper, Katy Nida, Marina Hartzell Gallegos. Producer: Crystal Bakalnov. Fabricator: Bednark. Digital + Trial Experience: UVS. Photography: Dorothy Punk. Videography: Andrew Houston.
For the launch of the Airmax DN, Nike Soho was transformed into a dynamic, floating, and Unreal retail environment. Inflated with air and depleted of gravity, the space invites you to #FeelTheUnreal
Brand Experience, Lead Designer, Nike Soho, Spring 2024
Design Team: Blair Cooper, Marina Hartzell Gallegos, + me. Producer: Kara Cederberg. Custom Apparel: Local Stranger Workshop. Vitrines: The Specialists. Digital: Dogcatcher. Fabrication: Bednark. Photography: Dorothy Punk
Dramatic lenticular rotating columns, an array of mirrored footwear innovation vignettes by The Specialists , immersive large scale digital motion and a trial game developed with Uncanny Valley Studio…all help demonstrate the agile cutting ability of the Nike’s GT Cut 3, bringing an animated retail experience to life.
Brand Experience Design, Lead Designer, Nike House of Innovation NYC, Spring 2024
Design Team: Blair Cooper, Katy Nida, + me. Producer: Santy Wang. Digital + Trial Experience: Uncanny Valley Studio. Vitrines: The Specialists. Fabrication: Bednark. Photography: Dorothy Punk
Celebrating 40 years of the iconic shoe for all runners, Pegasus 40 was brought to life within Nike Soho in the Summer of 2023. Vintage “mom and pop shop” motifs and materials combined with springy metaphors of the footwear’s core innovation was deployed throughout the space. Various programming helped bring this major Nike milestone to life including a timeline wall featuring archived Peg footwear, a footwear wall lounge space with a central behind-the-design innovation coffee table, and a “Peg Studio” with custom Pegasus merchandise designed by artists Phillip Kim, Local Stranger Workshop, and Gently Studio. A multi-functional Ribbon Track curves throughout the store, forming pockets and voids to house these functions while tying the space together.
Brand Experience Lead Designer, Nike Soho, Summer 2023
Design Team: Blair Cooper, Marina Hartzell Gallegos, Chris Campbell. Producer: Kara Cederberg. Fabricator: Upgrade. Photography: Dorothy Punk
In the Spring of 2023, Nike reset the brand’s focus to celebrate mindfulness as equal to movement. It’s all about feeling good. In order to manifest this as a retail experience we simplified and softened the environment, creating a lighter, more welcoming, and tangible space for Her. A new, flowing consumer journey, completely covered in a saturated fabric and layered campaign imagery, was designed to create a serene consumer experience while foregrounding the product. Initiative Zone mannequin pedestals contrast sport v. style wearability while Zenvy and Go innovation “pods” combine mannequin styling, floral décor, and innovation panels, calling attention to product details of Nike leggings.
Brand Experience Lead Designer, Nike Soho, Spring 2023
Design Team: Blair Cooper, Marina Hartzell Gallegos, Chris Campbell. Producer: Kara Cederberg. Fabricator: Upgrade. Florals by BFloral. Photography by Dorothy Punk
For the launch of Sabrina Ionescu’s first basketball shoe, Nike Soho was transformed into a multi-dimensional, abstracted basketball arena that speaks to the movement and versatility of Sabrina’s game – she can do it all, anywhere on the court. Court lines cut through fixtures, run up walls, and define architectural scale partitions and flooring. These elements all coalesce together at the back of the store, creating a focal point hero moment where a mannequin display, large scale digital imagery, and product is displayed. It also creates a cohesive flow through the store, a linear consumer journey with clear sight lines.
At the center of the store, a metaphorical “half court” is placed where scaffolding bleachers combine seated MQs, FW display, and seating. This multi-purpose fixture invites the consumer to try-on the Sabrina 1 while positioning them towards a “behind-the-design” table to learn more about it.
Brand Experience Design Lead, Nike Soho, Fall 2023.
Design Team: Blair Cooper, Marina Hartzell Gallegos, Chris Campbell. Producer: Kara Cederberg, Henry Seamans, Santy Wang. Fabricator: Upgrade. Photography by Dorothy Punk
For the launch of the 2023 Nike Invincible, our objective was to bring the sensational comfort of running to life through fun, visceral experiences and playful cushioning themes that speak to the innovation of the most comfortable running shoe. Pillowy mannequin pedestals, soft neon blob furniture, teddy bear wrapped walls, and dynamic footwear innovation vignettes all contributed to a lively expression of materiality, form, and color that takes the seriousness out of the science of footwear design. By inspiring runners through whimsical metaphors, we invited them to try on a pair and feel for themselves. Because with the Invincible, you need to Feel it to Believe it.
Brand Experience Design Lead for Nike Soho, Spring 2023. Design Support for Nike House of Innovation, Spring 2023
Design Team: Blair Cooper, Chris Campbell. Producer: Crystal Baklanov, Kara Cederberg. Fabrication: Bednark, Upgrade, Shopcat
In December of 2022, Jumbo designed a series of pasta-shaped pool floats for Art Basel Miami in collaboration with The Standard Hotel. Supersized versions of tortellini, rigatoni, macaroni, shell, farfalle, and lasagna shaped floats took over the Standard Miami's iconic pool. Subsequent installations in Ibiza, Hua Hin, Bangkok, and the Maldives followed with sales on the Standard's online shop. Just add water!
Design Lead at Jumbo.
Shop Pool Pastas here.
During the pandemic, inexpensive construction materials like snow fences and jersey barriers were repurposed to cordon off outdoor dining sheds and pedestrianize public streets. Jumbo’s Snow Fence Chair continues this line of aesthetic inquiry, reimagining the flexible polypropylene membrane as a static, steel loveseat.
Design Lead at Jumbo.
Photography by Sean Davidson.
Shown at Local Objects at International Objects in April 2023.
In the shadow of BLM, January 6, and the Dobbs’ rollback of abortion rights, Jumbo’s Barricade Chair reconsiders the chair as political catalyst. The loveseat takes the form of a protest barricade that has been bent into chair-form, suggesting that something meant to divide can also bring us together.
Design Lead at Jumbo.
Photography by Sean Davidson.
Shown at Anti Chairs at Emma Scully Gallery in May 2022.
Jumbo is a design practice that produces objects and environments guided by an ongoing interest in reductivism and whimsy. Creature Comfort is part of the studio's ongoing research into the science of affect - how physical objects make us feel. The collection attempts to capture tension between the physical and digital and highlight the friction between the real and surreal. Each piece references domestic items that took on renewed significance during the early days of the pandemic .
Design Lead at Jumbo.
Shown at Sight Unseen's OFFSITE Online 2020.
The Neotenic Chair incorporates simple shapes, short thick members, soft edges, and a clumsy appearance. The resulting form appeals to our biological imperative to nurture — to see ourselves in our surroundings and cherish the childlike.
Scenography with Jumbo.
Shop the Neotenic Chair at jumbo.nyc/shop.
Functional, deployable, and seemingly ubiquitous, the quotidian folding chair is a universally recognizable staple of any household or office. Inflated, robust, and lux, the Foldon’t chair is a static abstraction of this familiar icon. Reduced to platonic geometries, thickened with laminated wood, and veneered to concel all seams and joinery, Foldon’t suppresses its construction in order to emphasize a cartoonish caricature.
Design Lead at Jumbo
Laminated plywood, Birds eye maple veneer. 24” Wide x 28” Deep x 32.5” High
Shown at Sight Unseen’s NYC Design Week show, Voltz Clarke Gallery, Spring 2023
Fashion campaigns often compose clothing, a seating element, and a model into a curated image. Although this formula attempts to be enticing, it's proliferation renders it trite. Jumbo, a new design collective, hopes combine the wit and surprise of the art world with the elements of a typical fashion campaign to create a novel branding opportunity that is both surreal and delightful.
Creative pitch to Levi's for a future branding campaign.
Design Lead for Jumbo
The Sport Sofa is shaped like a boxing glove and seamed like a tennis ball. The frame is overstuffed to entice you to sit down, and the asymmetrical armrest invites you to sit in different ways - upright next to a partner, or lying down with your feet hanging off the edge. The neoprene upholstery stretches to accommodate the loveseat's pudgy folds, playfully referencing wetsuits and surfing.
Design Lead for Jumbo.
Coming Soon…
In the summer of 2022, Jumbo collaborated with Cash App on the design of a limited edition collection of “Cashiversary” gifts for tenured employees of the company. The objects were to be functional, one-of-a kind artifacts with themes relating to Cash App’s graphic identity - classical architecture, hands, layers, time, etc. - and brand identity - confident, candid, worldly, and weird .
Design Lead for Jumbo.
Praise. Cower. Bow. Shrug. Pose… Among the spectrum of human communication methods, body language is distinct in its profound social ability to instantly reveal our internal emotions. Non-verbal gestures are shared across diverse cultures and transcend linguistic barriers. Posers captures these fleeting articulations of the human body, distilling the nuances of human expressions and movement into a series of abstract forms. By utilizing 3D motion capture data, reductive, rectangular shapes are animated, studied, paused, and composed into single poses. In doing so, new animation softwares converge with the traditional craft of ceramic hand building, seamlessly synthesizing the digital and the real to embed human expression into tangible pieces. From subtle gestures to powerful stances, the pieces serve as palpable manifestations of the intricate non-verbal cues that shape human interactions, inviting viewers to decode the silent narratives embedded within ceramic forms. In doing so, the pieces take on a language of their own.
Photography: Elkin Jaramillo
By utilizing 3D motion capture data, reductive rectangular geometries are animated with human movements. These animations are then studied, paused, and distilled into a single form.
Posers merges the traditional craft of ceramics with new animation softwares, embedding human movement into abstract forms. In doing so, the complexities of emotion and gesture is captured, paused, and reduced down to a single poise.
36” X 36” Prints on diabond. Please contact chrismcampbell2@gmail.com for purchase.
Coming Soon…
Inquisitive, skeptical, flexible, limber… Leaning is a collection of furniture with uncanny, anthropomorphic postures. Inspired by cartoonish animations of the early-internet age, the static pieces comprised of simple geometries appear to twist, spawning an unexpected familiarity.
Shown at Sight Unseen's OFFSITE Online 2020.
