For the launch of the Lebron XXI at Nike’s House of Innovation in NYC, a series of flowing illuminated cables radiate from a full scale Lebron mannequin throughout the store, separating the space into programmatic zones and turning down in the form of a crown for King James. The cabling language is derived from the laces that run throughout the shoe, a large scale abstraction of the product’s key innovation.

Footwear innovation vitrines flanking Lebron and “Behind The Design” panels adjacent to the footwear wall call attention to key product benefits of the shoe: airbag propulsion, comfort, inner cable containment, and sole traction.

Lebron is an athlete who can do it all on the court – shoot, pass, defend. A trial experience was designed and developed with Uncanny Valley Studio to allow customers try on a pair of Lebron XXI’s and test out their range of skills in front of a large scale interactive screen.

Brand Experience, Lead Designer, Nike House of Innovation NYC, Holiday 2023

Design Team: Blair Cooper, Katy Nida, Marina Hartzell Gallegos. Producer: Crystal Bakalnov. Fabricator: Bednark. Digital + Trial Experience: UVS. Photography: Dorothy Punk. Videography: Andrew Houston.

In December of 2022, Jumbo designed a series of pasta-shaped pool floats for Art Basel Miami in collaboration with The Standard Hotel. Supersized versions of tortellini, rigatoni, macaroni, shell, farfalle, and lasagna shaped floats took over the Standard Miami's iconic pool. Subsequent installations in Ibiza, Hua Hin, Bangkok, and the Maldives followed with sales on the Standard's online shop. Just add water!

Design Lead at Jumbo.

Shop Pool Pastas here.

In the summer of 2024, Blue Revolver was tasked with reimagining Nike Women’s Race Series where rebellious evening rave aesthetics meets boundary pushing runner’s high. The race featured dazzling mile markers, engaging spike moments, and an immersive Start and Finish line while the accompanying Expotique contained a one-stop shop for all pre-race inspiration. See you at Sundown. 

Freelance Design for Blue Revolver

An ongoing series…

Dramatic lenticular rotating columns, an array of mirrored footwear innovation vignettes by The Specialists , immersive large scale digital motion and a trial game developed with Uncanny Valley Studio…all help demonstrate the agile cutting ability of the Nike’s GT Cut 3, bringing an animated retail experience to life.

Brand Experience Design, Lead Designer, Nike House of Innovation NYC, Spring 2024

Design Team: Blair Cooper, Katy Nida, + me. Producer: Santy Wang. Digital + Trial Experience: Uncanny Valley Studio. Vitrines: The Specialists. Fabrication: Bednark. Photography: Dorothy Punk

During the pandemic, inexpensive construction materials like snow fences and jersey barriers were repurposed to cordon off outdoor dining sheds and pedestrianize public streets. Jumbo’s What Is New York series continues this line of aesthetic inquiry, reimagining the everyday construction devices as functional furniture.

Snow Fence Chair shown at Local Objects at International Objects in April 2023.
Barricade Bench shown at Anti Chairs at Emma Scully Gallery in May 2022.

Design Lead at Jumbo.

Photography by Sean Davidson.

For the launch of the Airmax DN, Nike Soho was transformed into a dynamic, floating, and Unreal retail environment. Inflated with air and depleted of gravity, the space invites you to #FeelTheUnreal

Brand Experience, Lead Designer, Nike Soho, Spring 2024

Design Team: Blair Cooper, Marina Hartzell Gallegos, + me. Producer: Kara Cederberg. Custom Apparel: Local Stranger Workshop. Vitrines: The Specialists. Digital: Dogcatcher. Fabrication: Bednark. Photography: Dorothy Punk

In the Spring of 2023, Nike reset the brand’s focus to celebrate mindfulness as equal to movement. It’s all about feeling good. In order to manifest this as a retail experience we simplified and softened the environment, creating a lighter, more welcoming, and tangible space for Her. A new, flowing consumer journey, completely covered in a saturated fabric and layered campaign imagery, was designed to create a serene consumer experience while foregrounding the product. Initiative Zone mannequin pedestals contrast sport v. style wearability while Zenvy and Go innovation “pods” combine mannequin styling, floral décor, and innovation panels, calling attention to product details of Nike leggings.

Brand Experience Lead Designer, Nike Soho, Spring 2023

Design Team: Blair Cooper, Marina Hartzell Gallegos, Chris Campbell. Producer: Kara Cederberg. Fabricator: Upgrade. Florals by BFloral. Photography by Dorothy Punk

Celebrating 40 years of the iconic shoe for all runners, Pegasus 40 was brought to life within Nike Soho in the Summer of 2023. Vintage “mom and pop shop” motifs and materials combined with springy metaphors of the footwear’s core innovation was deployed throughout the space. Various programming helped bring this major Nike milestone to life including a timeline wall featuring archived Peg footwear, a footwear wall lounge space with a central behind-the-design innovation coffee table, and a “Peg Studio” with custom Pegasus merchandise designed by artists Phillip Kim, Local Stranger Workshop, and Gently Studio. A multi-functional Ribbon Track curves throughout the store, forming pockets and voids to house these functions while tying the space together.

Brand Experience Lead Designer, Nike Soho, Summer 2023

Design Team: Blair Cooper, Marina Hartzell Gallegos, Chris Campbell. Producer: Kara Cederberg. Fabricator: Upgrade. Photography: Dorothy Punk

Jumbo is a design practice that produces objects and environments guided by an ongoing interest in reductivism and whimsy. Creature Comfort is part of the studio's ongoing research into the science of affect - how physical objects make us feel. The collection attempts to capture tension between the physical and digital and highlight the friction between the real and surreal. Each piece references domestic items that took on renewed significance during the early days of the pandemic .

Design Lead at Jumbo.

Shown at Sight Unseen's OFFSITE Online 2020.

The Neotenic Chair incorporates simple shapes, short thick members, soft edges, and a clumsy appearance. The resulting form appeals to our biological imperative to nurture — to see ourselves in our surroundings and cherish the childlike.

Scenography with Jumbo.

Shop the Neotenic Chair at jumbo.nyc/shop.