In the summer of 2024, Blue Revolver was tasked with concepting and designing
Inspired by the euphoria of running and nightlife, Blue Revolver was tasked by Nike’s Global Brand Team with designing a modern Women’s Race Series that embodies a visceral feeling of excitement, freedom, and sensory overload. By studying the motifs, lighting, geometries, and and culture of rave culture, a visual toolkit was crafted to be deployed in cities around the world. The scope included an “Expotique” with a range of programming, Stage designs, retail pedestals, and components of the race including Mile Markers, Spike Moments, and the Start + Finish line.
Freelance Senior Designer for Blue Revolver, Summer 2024