In the Spring of 2023, Nike reset the brand’s focus to celebrate mindfulness as equal to movement. It’s all about feeling good. In order to manifest this as a retail experience we simplified and softened the environment, creating a lighter, more welcoming, and tangible space for Her. A new, flowing consumer journey, completely covered in a saturated fabric and layered campaign imagery, was designed to create a serene consumer experience while foregrounding the product. Initiative Zone mannequin pedestals contrast sport v. style wearability while Zenvy and Go innovation “pods” combine mannequin styling, floral décor, and innovation panels, calling attention to product details of Nike leggings.

Brand Experience Lead Designer, Nike Soho, Spring 2023

Design Team: Blair Cooper, Marina Hartzell Gallegos, Chris Campbell. Producer: Kara Cederberg. Fabricator: Upgrade. Florals by BFloral. Photography by Dorothy Punk