For the launch of the 2023 Nike Invincible, our objective was to bring the sensational comfort of running to life through fun, visceral experiences and playful cushioning themes that speak to the innovation of the most comfortable running shoe. Pillowy mannequin pedestals, soft neon blob furniture, teddy bear wrapped walls, and dynamic footwear innovation vignettes all contributed to a lively expression of materiality, form, and color that takes the seriousness out of the science of footwear design. By inspiring runners through whimsical metaphors, we invited them to try on a pair and feel for themselves. Because with the Invincible, you need to Feel it to Believe it.

Brand Experience Design Lead for Nike Soho, Spring 2023. Design Support for Nike House of Innovation, Spring 2023

Design Team: Blair Cooper, Chris Campbell. Producer: Crystal Baklanov, Kara Cederberg. Fabrication: Bednark, Upgrade, Shopcat