For the launch of the Airmax DN, Nike Soho was transformed into a dynamic, floating, and Unreal retail environment. Inflated with air and depleted of gravity, the space invites you to #FeelTheUnreal

Brand Experience, Lead Designer, Nike Soho, Spring 2024

Design Team: Blair Cooper, Marina Hartzell Gallegos, + me. Producer: Kara Cederberg. Custom Apparel: Local Stranger Workshop. Vitrines: The Specialists. Digital: Dogcatcher. Fabrication: Bednark. Photography: Dorothy Punk