Dramatic lenticular rotating columns, an array of mirrored footwear innovation vignettes by The Specialists , immersive large scale digital motion and a trial game developed with Uncanny Valley Studio…all help demonstrate the agile cutting ability of the Nike’s GT Cut 3, bringing an animated retail experience to life.

Brand Experience Design, Lead Designer, Nike House of Innovation NYC, Spring 2024

Design Team: Blair Cooper, Katy Nida, + me. Producer: Santy Wang. Digital + Trial Experience: Uncanny Valley Studio. Vitrines: The Specialists. Fabrication: Bednark. Photography: Dorothy Punk