Celebrating 40 years of the iconic shoe for all runners, Pegasus 40 was brought to life within Nike Soho in the Summer of 2023. Vintage “mom and pop shop” motifs and materials combined with springy metaphors of the footwear’s core innovation was deployed throughout the space. Various programming helped bring this major Nike milestone to life including a timeline wall featuring archived Peg footwear, a footwear wall lounge space with a central behind-the-design innovation coffee table, and a “Peg Studio” with custom Pegasus merchandise designed by artists Phillip Kim, Local Stranger Workshop, and Gently Studio. A multi-functional Ribbon Track curves throughout the store, forming pockets and voids to house these functions while tying the space together.

Brand Experience Lead Designer, Nike Soho, Summer 2023

Design Team: Blair Cooper, Marina Hartzell Gallegos, Chris Campbell. Producer: Kara Cederberg. Fabricator: Upgrade. Photography: Dorothy Punk